Cat DiStasio

The addition of AEO strategies can turn a standard blog post assignment into a complex deliverable, with an expanded word count and longer time commitment.

Learn how content writers can use journalistic skills to uncover untold stories, ask better questions, and become more strategic partners to clients.

Response rates for tried and true marketing methods for securing B2B and B2C content work aren't what they once were. Try this instead.

Authenticity, earned expertise, and genuine human perspective are qualities no AI algorithm can reliably replicate.

CreativeMornings founder Tina Roth Eisenberg shared how committing to authentic, audacious ideas can help creatives find community and joy.

For Women's History Month, we're highlighting local women throughout our history

The Chicago writer's approach to storytelling is defined by her deep entertainment industry knowledge and wide-ranging editorial vision.

Reducing the scope of work isn't about doing less for the same money. It's about keeping your effective hourly rate stable or improving it.

Each year, members of the American Society of Journalists and Authors (ASJA) churn out hundreds...

Position yourself by a window and other easy steps to put your best face forward on video calls with clients or sources.

Generative engine optimization rewards clarity and conversational writing—skills that journalists and content writers already have.

You might not second-guess these common phrases, but they come from surprising origins.

Start sprinkling bumfuzzle, taradiddle, and collywobbles into everyday conversation—but maybe let quomodocunquizing rest in obsolescent peace where it belongs.